Photo By Sher Jan

Photo By Sher Jan

T H E  G O L D


Situated just outside the capital of the UK. Essex group 'The Gold are the fresh faces on the indie scene. The indie/alt/pop outfit fronted by Joseph Butler bring a twist of Alt 80s Rock, Modern melodies and Pop hooks. The Gold consist of Joseph on lead vocals and rhythm guitar, Daniel on lead guitars/synths, Joshua on bass and Tom on synths. August 19th 2016 saw the launch of The Gold and their debut track 'Scream' which instantly caught the attention of BBC introducing whom premiered the track first before anywhere else on the planet. The release of the visual video then gained a massive 80,000 views in the first week and helped them to sell out their debut show in London.


F E A T U R E S  / /  R E V I E W S


Jess Lumb RADICL MAG - May 29, 2017

An underground hideaway, London’s Borderline tonight is taken over by Essex six piece The Gold. Tonight’s headliners, notably tipped for greatness by BBC Introducing, provide a high energy set exploding with euphoric songs of idealistic love. Their catchy hooks and perfect pop cadences are the potion for upbeat indie pop, and the crowd’s response suggests the excitement they exude is felt amongst many.

The band’s new track ‘In Your Love’ is joyous and a youthful celebration of romance that infects the crowd with energy. ‘Dreaming’ is a more moody offering; a cinematic slow burner, it builds with an intense drama that showcases each musician to their full potential. As foot tapping fills the room, the band play their last track ‘Scream’, which is euphorically upbeat and impressively their only single so far. Reminiscent of a hyped up, early The 1975-esque sound, it firms the band as ones to watch in indie pop.

Ollie Winiberg BBC Introducing Essex - April 22nd, 2017

World Exclusive of The Gold 'Masterpiece of a new single" called ''In Your Love''.

Indie Central Music - January 9th, 2017

On-the-rise Essex band, The Gold, are bursting onto the scene ready for 2017. After performing sold out London shows, and also releasing their latest single ‘SCREAM’ onto Spotify, we had a chat with lead vocalist, Joseph, to find out what the band is all about.

Tell us about your aims when creating music, and where does that aim stem from?

The aim is to always make music we are passionate and proud of and to always create with a full heart. I guess that stems from writing and playing music since such a young age and watching our idols perform too.

What was the catalyst for picking up instruments and wanting to start a band?

We have always played music together in one way or another since the school days, but the true catalyst to start this band was the desire for our music to reach as many people as possible and also our emotional pathways we’ve created along the way, as music is our one true outlet with how to express them. If we were doing this for the money we would of given up a long time ago. I guess it’s just now deeply routed within our bones and all we really know.

Were you very influential to music when growing up or did you establish your own musical preferences?

Growing up we definitely had our own individual musical quirks! Bruce Springsteen was always an idol of mine (Joseph) and Dan’s, Joshua was all over Nirvana, Louis is a major John Mayor fan, Tom is a Counting Crows fan and Danny as a kid (sometimes still now) dressing up as Michael Jackson every Christmas performing for his family. Along with many other artists they really helped shape us into the musicians we are today.

Tell us about what it was like when you first started writing?

Me and Danny have made music together since we were kids but we got together one evening a year or so ago and the music we started to make just felt completely different this time round, something clicked and within a month we had a full set and a full band. The truest moment when we felt our music come to life was when synth/piano was added to the mix!

What’s the music scene like in your hometown at the moment? Any band recommendations?

We live in Essex so the scene can be abit lacklustre at times but we are lucky to be so close to London where music thrives every single night of the week.
BBC introducing in Essex are bringing some exciting musical vibes through though so atleast it’s heading in the right direction!
There is some serious homegrown talent in our area though with the likes of Eliza and the Bear and We Are The Ocean.

You recently played at Camden Assembly. Tell us about that?

Its always fun playing that venue especially with it being so close to Christmas!
I had some family over from Australia too that I hadn’t seen in over 2 years so that was nice for them to see us live.

Describe your song-writing process?

Our process has been changing with every song we write to be honest. Recently though Danny records ideas into logic and we all add our variations to it which creates our unique vibe.

What was it like recording your single, ’SCREAM’?

We knew what we wanted out of our studio session as our pre-production was a long and intense process because we wanted to make our first single not just catchy but also a representation of what we want to create and portray to our fans.
The producer for ‘SCREAM’ is on our level too so it just all fell into place!

Although you are in a band, do you still have to work day jobs in-between live shows?

Yeah, unfortunately we all work for ‘The Man’ when we aren’t being ‘Rockstars’.
Stretching across retail and bar work.

How would you like people to respond to your music? Do you wish to connect emotionally with the audience or is it just about having a party?

Both. Emotionally connecting with our lyrics but partying to our music is probably the balance we all have when playing live anyway.

Do you ever see your sound changing from the type of harmonious indie pop you write currently?

Natural progression will always occur in any band but at this moment in time what we create is what we love.

Do you ever see The Gold expanding with more members?

Yeah man we want a full choir and string/brass section at our headline slot at glasto this year.

The above is all true apart from the Glastonbury part.

Ollie Winiberg, Alex Nobel BBC Introducing - January 1st, 2017

BBC Introducing in Essex, Sound Of 2017.

Balcony Session - November 8th, 2016

After selling out their first show at The Black Heart, Camden, THE GOLD visited us for a balcony session and a chin wag. The indie-pop rockers performed their debut track, Scream which is now available on both Spotify and Itunes.

The London grown band have stumbled upon a winning formula; the almost aggressive vocals on a bed of shrill-pop guitar and funky bassline make for an upbeat catchy composition.

The guys met at college and have been recording demo tracks in a garage since they were 16. When asked who their inspirations were and an array of muses was given, from Michael Jackson to 80s Movie soundtracks they’ve grown up with. Their diverse music tastes can be heard within the music, piecing many jigsaws together, completing the puzzle. For now, the band are writing, recording and performing around the London area. THE GOLD hope to bring us some new treasures in the coming year, singles for definite but hopefully an album soon.

Decimal Studios FEATURED ARTIST #001 - September 5th, 2016

Welcome to the first in a series of 'Featured Artist' blog posts. Hopefully this will be a regular series of posts from me considering my last post was 10 months ago! Wow, time flies!

The Golds debut single hasn't officially been released yet but it has already clocked over 80,000 views in just one week on Facebook. The track 'Scream' is a catchy synth pop banger and you can check it out on their Facebook now.